We Are In: The creation of Harlequins’ 2017/18 membership campaign

Thursday, 16th March 2017 @ 08:00

Last week Harlequins launched the 2017/18 membership campaign which once again sees Members and players standing side by side in the WE ARE QUINS creative.

As has become a tradition over the past few years we wished to share with our supporters the concept behind the creative and say a huge thank you to the Members who supported and participated in the campaign.

The campaign idea revolves around the idea of strength in togetherness where players and supporters feed of each other’s enthusiasm and when stood side by side, create a formidable force. Building on the last two season’s campaigns (Let’s Stand Together in 2015/16 and Onwards Together last year) we wanted to stress that while players make the team, it’s our supporters who make our Club.  

The creative includes both a large crowd of players and supporters stood proudly together on The Stoop pitch as well as single portraits of community members in and around our local towns. Our aim is for the imagery to hero our supporters and celebrate a sense of community.

We hope that the headline WE ARE QUINS highlights the IN in QUINS and creates a call to action that our supporters can get behind, to show their commitment to our Club through the ups and the downs and all the excitement that comes with professional sport. 

The Video

Alongside the lead creative and our local visuals which spearhead the campaign, we created our 2017/18 membership video with Harlequins Coach Nick Easter as our voiceover, bringing the supporters, players and coaches together as part of one story.


Are You In?

With prices frozen for renewing Members, you can guarantee your seat from just £205* for all regular home matches at The Stoop and Big Game 10 next season. For more details on our membership packages and which membership is right for you please click here to view our interactive brochure.
*Based on 1x adult Jester renewal

A Huge Thank You

A huge thank you to the following who joined us on a very cold afternoon for the photoshoot! 

Steve Hunt, Noah Hunt and Jacob Hunt, Molly Stewart and Emma Stewart, Andrew Watson and Lola Watson, Michael Treen, James Brooker, Kim Bazeley, Peter Staddon, Derek Green, Michael O'Sullivan, Karen Coutts and Elliot Coutts Miller, Caroline Snell and Susie Snell, Jason Morris, Keith Hotchkiss, Rachael Hotchkiss and Kate Hotchkiss, Natalie Hope Robertson and David Hope Robertson, Ian Myles and William Myles, Gaia Aherne, Riley Leake and Lisa Leake, Kevin Pickering, Jack Fallon, Debra Scutt, Richard Cook, James Williams, Joseph Lennard, Paul McLean, Jo Larking. Rachel Nelson, Kate Corbett, Rick Watkins, Deborah Ogun, Ese Ogun and Ozee Ogun, Will Cronshaw and Paul Cronshaw, Richard Newman, Chloe Georgiou and Olivia Georgiou, Rachael Tluszcz and Paul Tluszcz, Will Wood, Alfie Lamb and Claire Lamb, David Williams, Kevin Malam, Eloise Pheasant, John Hearne, Jane Hearne and George Hearne, Brenda Wardle, Stuart Law. Emma Mills and Will Murphy, Allister Sly, Amy Sly, Max Sly and Ollie sly, Samuel Fleury, Harry Drewry and Jeremy Lumbers, Peter Gregory, Darren Jaundrill, Jane Gibson and Phil Gibson, Paula Russell, Lance Farr, Sarah Farr, Leo Farr and Dennis Burgess, James Roorda and Finn Roorda, Delyth Posner, Brandon van der Westhuizen Izzy van der Westhuizen, Dominic Rolt and Mark Rolt, Mark Rowe, Jo Holgate, Callum Sheppard, John Holgate and Josh Holgate, Mark Neilson, Gary Cloves and Margaret Rigg, Ollie Rodney-Smith, Rob Morgan, Jo Morgan, Jess Morgan and Lottie Morgan, Alan Bridle, and Elaine Bridle, Antony Fox, Mark Jones, Keith Good, Mike Woodward, Andrew Blyth, Melissa Harding and Liz Harding, Arun Lakhani, Carol Fleming, David Oliver and Jan Oliver, Andy Nunney and Zac Nunney, Mia Darling and Sam Darling, Mike Lindsay and Harry Lindsay, Gethin Svensen-Davies and Owen Svensen-Davies, Gary Sanders, Georgia Heard, David Dicks and Jake Dicks, Julia Williams and Rhiannon Wilson.

Harlequins has today launched 2018/19 membership. Starting at just £210 for renewing Members and £280 for new Members.

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