Harlequins announce MaxiNutrition as nutritional partner

Thursday, 4th September 2014 @ 16:00

Harlequins is pleased to announce today (Thursday 4th September) that MaxiNutrition, Europe’s number one sports nutrition brand, joins the club as its official nutrition partner.

The two year partnership will see MaxiNutrition provide the squad with individually tailored nutritional support and supply a bespoke range of products. These products will play an integral role in helping Harlequins reach optimal performance and recovery levels before and after matches.

All of MaxiNutrition’s products are backed by the scientific research of Harlequins’ Business Partner GlaxoSmithKline.

Commenting on the Partnership, Harlequins Head of Sponsorship and Commercial Partnerships, Darren Henry said: “We are delighted to have signed a two year partnership with MaxiNutrition, the market leader in sports supplementation. Having the number one sports nutrition brand providing the squad with the best products to enhance their performances will set us in good stead as we embark on yet another marathon season.

“Securing MaxiNutrition is testament to the direction our Club is heading in and we look forward to working with them over the coming seasons.”

MaxiNutrition’s PR & Expert Marketing Manager Mark Morgan added: “Harlequins is a club with a great heritage and a history of winning trophies and this is a very exciting partnership for MaxiNutrition.

“Modern rugby is known for its physicality and we are confident that our products and nutritional expertise can help give Harlequins players an edge over their opposition.”

Harlequins joins a growing MaxiNutrition portfolio of elite athletes and professional sports teams including the Rugby Football Union, the England and Wales Cricket Board, the Welsh Rugby Football Union, London Wasps and Northampton Saints, as well as individuals such as Chris Robshaw, Courtney Lawes, George North, Amir Khan and Anthony Ogogo.

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