Bend, Oregon: Pioneering Lifestyle Brands in Today’s Sports Industry

Bend, Oregon, a city nestled in the Cascade Range of Central Oregon known for its vast expanse of greenery, is not just a dream destination for outdoor enthusiasts. It’s also home to a number of trendsetting companies from the lifestyle industry. From skin care to sports gear, these companies have grown beyond the city’s borders, carrying the unique culture and ethos of Bend with them. Today, we focus on some of them, celebrating their contributions to lifestyle industries, their achievements, and their journey so far.

The charm of Bend’s lifestyle industry lies in its diversity. Each company brings its own unique identity to the table, whether its eco-friendly sports gear, organic skincare, bespoke bridal wear, or chic fashion. What binds them all together is their commitment to quality and originality, a reflection of Bend’s own unique character.

Let’s delve into the world of these lifestyle companies, all proudly headquartered in Bend, and get to know them a little better. As we explore each one of them, we link to their official websites for an in-depth understanding of their work and ethos. Make sure to check them out and support local!


Founded by Abe Shehadeh, Blackstrap is a testament to the fusion of passion for sports and life. They manufacture 100% in the United States, delivering innovative products with clean, functional designs. Their Custom-Tube program, which has a line of custom-branded FaceMasks, take their pride a notch higher. You can follow them on Facebook and @blackstrapinc on Twitter.

Broken Top Brands

With Affton Coffelt at the helm, Broken Top Brands offers unique solutions for retail and wellness. Follow them on Facebook and find more about them on their LinkedIn page.

Betty Jo’s Organic Skin Care

Thanks to founder Shana Gunson, complex skincare routines just got a lot simpler. Betty Jo’s Organic Skin Care provides natural, organic alternatives to chemical-based skin and hair products. Their products are all small batch and hand-made in Bend, Oregon. Stay up-to-date by following them on their Facebook page.

Eastlake Framing

For lifestyle enthusiasts looking to revamp their space, get to know Eastlake Framing. Connect with them on their Facebook page.


Fashion meets software at AppWEAR. Captained by founder Alan Miles, they create cutting-edge, stylish solutions. Follow their journey on @AppWEARInc on Twitter, Facebook, and their LinkedIn page.

Essential Light Institute

The Essential Light Institute helps illuminate the journey for many with its diverse offerings in the field of lifestyle training. Follow them on Facebook for updates.

Lulu’s Boutique

Cute, trendy and everything chic is the norm at Lulu’s Boutique. Follow them on Facebook and their Twitter handle @shopluluvine.


Ensuring every bride’s special day is unforgettable, YesMyBride offers customized bridal wear. Catch up with their latest offerings on Facebook and their Twitter handle @yesmybrid.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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