Exploring Oslo’s Leading Enterprises Dominating the Global Sports Industry

In Oslo, Norway, the sports industry is thriving, housing several notable companies and startups. These organisations utilise digital technologies, innovative business models, and consumer engagement strategies to elevate the global sports experience. Many cater not just to professional athletes but sports fans, amateur sports enthusiasts and even those chiefly concerned with outdoor activities. Here are some of the most prominent companies based in Oslo that are reshaping the world of sports.

Each company listed has its unique story to tell, driven by dedicated founders and forward-thinking teams. They have a diverse range of focus areas, from sport organisation platforms and ski-apps to esport event organisers and sportswear brands. This article strives to provide a detailed look at these pioneering enterprises and their significant contributions to sports and related industries.

In no particular order, here are the highlighted Oslo-based companies:


Founded by Per Otto Wold, Spond is an innovative solution for team sports and group activity organisation. It simplifies activity planning and makes every participant’s life easier. Follow them on Twitter, Facebook, and LinkedIn.


Skitude, founded by David Huerva, Marc Bigas, and Victor Oliva, is the go-to digital platform for skiers and mountain enthusiasts. It enhances their experience at ski resorts and mountain destinations while connecting them with relevant brands. Keep up to date with Skitude on Twitter, Facebook, and LinkedIn.


Founded by Øivind Tidemandsen, XXL ASA owns and operates 14 mega-stores of sports goods in Norway, having grown drastically since its establishment in 2001. You can find out more about them on their website.


Outtt, co-founded by Erlend Eggen, Espen Oldeman Lund, and Mari Mathews, aims to make outdoor adventures more accessible. They offer a comprehensive solution that ranges from trail discovery to offline maps and positioning. Follow Outtt on Twitter and Facebook.

Good Game

Good Game, an esports company based in Oslo, is currently making a name for itself in the digital sports industry. More information about them can be found on their website, Facebook, and LinkedIn.

Helly Hansen

Co-founded by Helly Juell Hansen, Helly Hansen has been delivering high-quality, protective technical gear for work, survival, and sport for many years. Follow Helly Hansen on Twitter, Facebook, and LinkedIn.


Joymo is a streaming platform that lets sports clubs, federations, and leagues transmit their content to global fans. Check them out on their website, Twitter, Facebook, and LinkedIn.


As a national sports retailer, XXL offers clothing, accessories, and equipment for a variety of sports and outdoor activities. Get in touch with XXL on their website, Twitter, Facebook, and LinkedIn.

Norwegian Football Association

For football fans in Norway, the Norwegian Football Association is your definitive source for everything football-related. Follow them on Twitter, Facebook, and LinkedIn.


For those interested in online and outdoor gaming, Playfinity offers immersive experiences. Visit their website, Twitter, Facebook, and LinkedIn to learn more.

Eldorado Esport & Entertainment

Eldorado Esport & Entertainment provides premium event organisation and virtual reality experiences. Stay updated on their activities and offerings through their website, Twitter, Facebook, and LinkedIn.

To conclude, these companies represent the exciting blend of sports, technology, and innovation found in Oslo, Norway. Each is uniquely contributing to the dynamic growth and evolution of the sports sector at both a national and global scale.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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