San Diego Lifestyle Industry Giants Making a Splash in Sports

In the heart of beautiful sunny San Diego, a variety of innovative companies are thriving in the Lifestyle industry. These brands span a diverse spectrum, from fashion and beauty to home renovation and personal health, each lending a distinct flavor to San Diego’s vibrant business landscape. In this article, we spotlight these industries lifestyles contributors, detailing their stories, missions, and the unique products or services they bring to life.

Each company mentioned has a story to tell, a special role they play in enhancing people’s lifestyles. Between the imaginative designs of Original Grain watches, the sustainable innovation at ECOR, the revolution in haircare by VOLO Beauty, the festive apparel from Tipsy Elves, or the enticing fragrances offered by Fragrantica – there’s a company for every whim and preference. These ten companies represent the rich diversity and creativity that San Diego’s Lifestyle industry has to offer.

Whether you’re a resident of San Diego, planning a visit, or just interested in cutting-edge lifestyle companies, you’ll find this list informative and inspiring. Be sure to check each company’s website and keep up with their latest developments through their social media platforms.

Original Grain

Founded by brothers Ryan and Andrew Beltran, Original Grain combines love for natural elements and an elevated sense of style to create a brand of unique watch designs. The dream came to fruition with a successful Kickstarter campaign, making the Original Grain Brand a reality.
Follow them on Facebook, Twitter and LinkedIn.


Conceived by Jay S Potter and Robert L. Noble, ECOR offers a revolutionary concept in material science. The company provides sustainable building materials, furniture, and consumer products, all made from recycled content. ECOR’s ethos is in creating sustainable solutions for enterprise and government partners.
Stay updates on Facebook, Twitter and LinkedIn.

VOLO Beauty

San Diego based start-up, VOLO Beauty, is transforming the beauty industry with innovative hair technology. Founded by Jonathan Friedman and Ryan Goldman, the company aims to change the way we think about possibilities in beauty and hair care.
Connect with them on Facebook.

Tipsy Elves

Makers of outrageous clothing styles, Tipsy Elves is making waves in the e-commerce apparel industry. Founded by Evan Mendelsohn and Nicklaus Morton, the company offers a wide range of clothing for festive occasions.
Engage with them on Facebook and Twitter.

en*theos Enterprises, Public Benefit Corporation

Driven by a commitment to the ideals of conscious capitalism, en*theos Enterprises is a purpose-driven business. They are building a social + educational platform to help people optimize their lives and change the world together.

Mattressive is a premier online site for mattress reviews. Founded by Nick Favreau, its goal is to educate the public about the pros and cons of each type of mattress and how each can suit a particular lifestyle.


An online encyclopedia of perfumes, Fragrantica offers information about new perfume launches, famous fragrances, and less-known scents. Founded by Elena Knezhevich and Zoran Knezevic, Fragrantica serves as an independent platform for perfume lovers all over the world.
Follow them on Facebook and Twitter.

Sand Cloud

Sand Cloud is an e-commerce store for a variety of products, crafted from recycled bottles. Founded by Brandon Leibel, Bruno Aschidamini, and Steven Ford, Sand Cloud offers a collection of fashion products that are smooth, soft, and thin.
Stay connected through Facebook, LinkedIn and Twitter.


JINX, the lifestyle clothing brand for gamers and geeks, offers a variety of product lines through licensing deals with major media companies. Founded by Sean Gailey and Tim Norris, JINX is proud to be associated with Blizzard Entertainment, Minecraft, and Star Wars: The Old Republic.
Engage with them on Facebook, LinkedIn, and Twitter.


Kannaway is a hemp lifestyle company offering a range of nutrient-rich supplement blends, functional food chew squares, and personal health products. The company is innovative in its approach of combining wellness and lifestyle.
Follow them on Facebook, LinkedIn and Twitter.


In located in San Diego, Infantino specializes in unique and fun baby products that bring smiles to faces of parents and children alike.
Stay in touch on Facebook, Twitter and LinkedIn.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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