Stadium Capacity Increase for Euro 2020 Final Week Set to Earn London Extra £23.2 million

Data study shows which Euro 2020 host cities stand to make the highest and lowest revenues this summer in the context of stadium attendance restrictions.

  • Host cities are estimated to earn £147.3 million in revenues this summer. Stadium capacity restrictions have cut projected revenues by a combined £124.5 million.
  • London is poised to make the highest amount of money over the course of the tournament at £54.8 million, followed by Saint Petersburg (£22.3 million), and Copenhagen (£17.5 million). Amsterdam is estimated to make the least at £2.7 million.
  • Attendance restrictions are set to cost London the most in income, with a £26.3 million shortfall compared to normal circumstances with a full capacity stadium. Dublin will suffer the second biggest shortfall (£22.0 million), with Glasgow in third (£16.8 million).
  • Budapest’s revenues are anticipated to remain unchanged as a result of its plans to fully open its stadium.
  • Saint Petersburg is set to benefit from hosting three additional games after Dublin’s withdrawal, securing an extra £13.3 million in revenues., an unofficial guide to the European Football Championship, has released a study that estimates the economic impact Euro 2020 will have on the cities hosting the tournament. As a company dealing with sports data, wanted to reveal how much cities stand to earn during the tournament as well as the potential economic cost of stadium attendance restrictions on host cities in terms of lost visitor spending. The study estimates the revenues each host city is set to receive over the duration of the tournament, while also calculating the revenues the cities could have received under normal circumstances.

How the study was conducted:

The study began by gathering information on the 12 original host cities for the tournament as well as the replacement host city, Seville, including the number of games scheduled in each city, where each team is playing, and the stadium capacities to predict visitor numbers.

Next, the average nightly tourism expenditure in the host countries was researched, including accommodation, restaurants and other spending, but excluding spending on transport. This data was found for visitors from all 24 countries participating in the tournament.

Then, the study considered different fan attendance scenarios. Firstly, a normal scenario was imagined where stadiums were at capacity and fans of each nation could attend their team’s games in full stadiums. The overall income that each host city could have received in these circumstances was then calculated.

Lastly, provisional minimum stadium attendance figures submitted by every host city were used to calculate the revenues cities can expect to receive from visitors to the tournament this summer.

The result is a detailed assessment of the economic impact of the tournament on the host cities, comparing the income they could have received under normal circumstances with the income they are projected to receive in current circumstances.

Number of games hostedCurrent scenario – Estimated spending
Amsterdam4£2.7 million
Bucharest4£3.1 million
Rome4£3.3 million
Munich4£3.7 million
Seville4£4.8 million
Glasgow4£5.6 million
Baku4£11.8 million
Budapest4£17.5 million
Copenhagen4£17.5 million
Saint Petersburg7£22.3 million
London8£54.8 million

To view the full results and methodology of the study, please refer to the results page here:

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