Exploring Milan’s Pioneering Innovations in the Sports Industry Landscape


As the global centre of fashion and design, Milan, Lombardia, Italy, is home to some of the most innovative and exciting companies in the sports industry. This article wil take you through a series of companies headquartered in Milan, working in different sectors of the sports industry, from traditional football clubs to startups focusing on Information Services, Outdoors, Sports and Travel.

Each of these companies are contributing to the sports industry in unique and intriguing ways; whether it’s through facilitating bookings for playgrounds, offering predictive analytics for sports, revolutionizing swimming with wearable technology, or providing platforms for real-time soccer updates. From traditional sports teams to fashion brands and companies combining sports with technology, Milan’s sports industry is diverse and vibrant.

So without further ado, let’s delve into the heart of Italian sports innovation and highlight these companies making waves in the world of Sports.

Mapo Tapo

Founded by Alessia Fontanari and Daniele Calvo Pollino, Mapo Tapo is a climbing travel platform helping users to plan and book authentic experiences off the beaten track. They’re all about fostering extreme sport tourism in remote locations in a responsible way – prioritising environmental respect and positive local community impact. Check out their social platforms for more information, updates, and content. Mapo Tapo is on Facebook and LinkedIn.


PrenotaUnCampo, co-founded by Alessandro Tortorici, Gianpaolo Di Nino, Marco Rossi, and Nicola Biffi, is a tech-centric company that uses their online platform and mobile app to facilitate bookings for playgrounds. Engage with them on their social platforms: Facebook, Twitter and LinkedIn.

Mercurius BI Srl

Specialising in artificial intelligence, machine learning, and predictive analytics for sports, Mercurius BI Srl is an exciting product of Milan’s thriving tech scene. The founders, Fabrizio Machella, Lorenzo Malanga, and Mario Ciardulli are bettering the sports industry. Engage with them on their social platforms: Facebook, Twitter and LinkedIn.


Founded by Andrea Rinaldo and Francesco Quartuccio, XMetrics is revolutionising swimming with advanced biomechanical sensors and sophisticated algorithms. This Italian-designed product, aims to optimise swimmers’ performance. Reach out to them on Facebook, Twitter and LinkedIn.


GoalShouter, founded by Daniele Galiffa, is a passionate soccer platform for announcing any soccer game in real-time and commenting on events with a unique smartphone app. They are heavily involved in the world of amateur and pro soccer, providing Free support to each user and an always-open communications channel. Check them out on Facebook and Twitter.

Brera Holdings

Brera Holdings PLC is an Irish holding company focusing on growing social impact football (American soccer) and building a global portfolio of emerging football clubs. Known as “The Third Team of Milan”, they are contributing to the world of soccer in an impactful way.


With founder Francesco Rossi leading the charge, Carmimari is equipping fencing enthusiasts with everything they need, from blades and jackets to gloves and socks. You can find them on Facebook and LinkedIn.

Golden Goose

Founded by Alessandro Gallo and Francesca Rinaldo, Golden Goose is a luxury fashion brand known for their iconic sneakers. They bridge the gap between sports and fashion, and can be found on Facebook and LinkedIn.


Founded by Maurizio Ughi and listed on the Milan Stock Exchange, Snaitech is a leading sports betting platform offering a vast range of gaming and entertainment services. Engage with them on Facebook, Twitter and LinkedIn.

Inter Milan

A professional Italian football club based in Milan, Inter Milan is one of Italy’s most prominent soccer teams, with a devout following and long history on the pitch.

AC Milan

Founded by Herbert Kilpin in 1899, AC Milan is a legendary football club with numerous championship titles. They’ve established a far-reaching influence, impacting fans and players across the globe. Engage with them on Facebook, Twitter and LinkedIn.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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