Santa Monica’s Elite Lifestyle Companies Revolutionizing Sports in California

Welcome to another installment in our series of articles dedicated to highlighting the diverse companies operating within the lifestyle industry whose headquarters are nestled in the beautiful city of Santa Monica, California. The City of Santa Monica has become an epicenter for companies focused on enhancing lifestyle and wellbeing, offering a range of products and services aimed towards promoting a good quality of life. From pioneering e-commerce platforms to innovators in health and wellness, the following companies are significantly contributing to the vibrant lifestyle commerce landscape.

These exceptional organizations have unique narratives and aspirations, yet they all share one common trait – a dedication to fostering improved and fulfilled lives through their thoughtfully designed products and services. What also makes these companies particularly intriguing is their ability to infuse tech and digital platforms to amplify their missions, shaping aspects of our life within digital and physical spaces. Without further ado, let’s delve into these vibrant companies and learn more about what they offer.

Please make sure to visit their websites and follow their social media platforms to stay updated on their latest products, news, and events.


Founded by Cate Khan and Imran Khan in 2018, Verishop has quickly emerged as a premier lifestyle destination offering everyday luxury in fashion, beauty, home, and more. With headquarters in Santa Monica, Verishop aims to offer customers an elevated shopping experience with a blend of quality-driven products and top-tier brands. Stay updated with Verishop on Facebook, Twitter, and LinkedIn.

The Honest Company

Founded by Brian Lee, Christopher Gavigan, Jessica Alba, and Sean Kane, The Honest Company is committed to creating eco-friendly, convenient, and affordable products for homes and babies. The brand’s products range includes a natural line of bath, skincare, home cleaning, and organic nutritional supplement products, all available in convenient bundles that can be customized, personalized, and conveniently shipped whenever needed. Connect with The Honest Company on Facebook, Twitter, and LinkedIn.

MiTu Network

Founded by Beatriz Acevedo, Doug Greiff, and Roy Burstin, MiTú Network is a Latino lifestyle network promoting content about health, beauty, food, family, home, and pop culture. Operating as a division of Latido Networks and circulating content from over 1200 partners, MiTú has successfully cultivated a massive monthly audience. Check out MiTú Network on Facebook, Twitter, and LinkedIn.


ManiMe, founded by David Miró Llopis and Jooyeon Song, is a beauty-tech company enhancing manicure experiences with 3D technology. The company produces fitted, ready-to-wear manicure sets that can be self-applied or removed quickly. Stay connected with ManiMe on Facebook and LinkedIn.


Tap is revolutionizing the media and entertainment industry by providing a comprehensive range of business solutions to network, connect, discover employment opportunities, execute transactions, and manage payments. Its unique, powerful machine learning technology enables users to connect with verified professionals across various entertainment domains. You can connect with Tap on Facebook, Twitter, and LinkedIn.

Green Park Brands

Founded by Livio Bisterzo, Green Park Brands creates, operates, and accelerates natural disruptor brands, anticipating and identifying macro-trends, opportunities, and white space within the wellness industry. You can follow their work on LinkedIn.

Type:A Brands

Type:A Brands, founded by Allison Moss, offers aluminum-free deodorants that outperform on every level, aiming to bring clean beauty to the mainstream. Connect with Type:A Brands on Facebook, Twitter, and LinkedIn.

Planet Blue

Founded by Edward Bromberg and Ling-Su Chinn, Planet Blue is a lifestyle brand focused on fashion and retail.

Founded by Allan O. Hunter, Jr., Michael Taus, and Scott Ingraham, is the nation’s leading apartment search website, offering users millions of listings across the country. Whether you’re looking for a downtown condo or a home in the suburbs, can help you find your perfect place. Connect with on Facebook, Twitter, and LinkedIn.

See The SEEN

Founded by Lauren Pettit and Stephanie Schur, SEEN is a social travel platform aiming to replace antiquated travel sites of the past.


Founded by Caroline Beckman and Nina Church, Nomva is an organic food company dedicated to providing nutritious food products that inspire and empower people to live healthier lives. Connect with Nomva on Facebook, Twitter, and LinkedIn.

To each of these stations, we want to extend our gratitude for your ventures and for enriching our lives. We look forward to seeing your continued growth and contributions to the lifestyle industry.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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