Spotlight on Chattanooga: Pioneering Sporting Goods Enterprises in Tennessee

The sporting goods industry is experiencing a boom due to the increased focus on fitness and health. Various companies have been emerging and reaching new heights by committing to innovation and excellence in their field. A handful of these growing companies are located in Chattanooga, Tennessee. These companies, operating within the vast landscape of the sporting goods industry, all share a common thread – firm roots in Chattanooga and a dedication to sporting goods and outdoor recreations.

In this article, we will explore these companies by providing brief bios, highlighting their contributions to the sporting goods industry, and detailing pertinent information about their operations. From nonprofit organizations supporting local entrepreneurs to manufactures and retailers of premium sporting goods, Chattanooga hosts an array of unique contributors to the industry.

Sit back and buckle up, as we tour you through these companies that call Chattanooga their home. This is part of a series of articles dedicated to shining a spotlight on companies thriving in the vibrant Sporting Goods community in Chattanooga, Tennessee.

The Company Lab

The Company Lab, founded by Sheldon Grizzle, operates across a wide span of industries, including Sporting Goods. This Chattanooga based organization is dedicated to supporting the growth of entrepreneurs in the southeast Tennessee region. By assisting entrepreneurs with refining their business models, testing ideas with customers, and pursuing capital and partnerships, the organization aids with fortifying the support system behind these startups. Connect with The Company Lab on Facebook, Twitter and LinkedIn.

Zoe Angling Group

Zoe Angling Group, founded by Jeff Coffey in 2014, is dedicated to innovating and offering sport fishing products. This Chattanooga-based company also aims to provide work opportunities for trafficking survivors or at-risk individuals globally. Learn more about their initiatives on their LinkedIn page.

American Bicycle Group

American Bicycle Group produces high-quality bikes for both professionals and leisure riders. Stay alert for updates by following them on Facebook and LinkedIn.

L2 Outside

L2 Outside is a company centered in Chattanooga that sells outdoor recreational goods. You can also catch updates from them on their Facebook, Twitter, and LinkedIn channels.


Natchez is a Chattanooga-based company that specializes in outdoor equipment and sporting goods. Follow them on Facebook and Twitter for product updates and promotional offers.

The Athletic Shop

The Athletic Shop based in Chattanooga offers team uniforms, corporate uniforms, and coach’s sideline gear. From baseball to volleyball, they cover various sports. Stay updated with their offerings by following their pages on Facebook, Twitter, and LinkedIn.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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