Spotlight on Tel Aviv’s Pioneers in the Sporting Goods Industry

Tel Aviv, the vibrant cultural and technological heart of Israel, is not only noted for its thriving nightlife and beautiful beaches, but it’s also gaining acclaim for its innovative sporting goods industry. An assortment of companies based in this city are breaking new ground, employing cutting-edge technologies to improve and enhance the experience of sports enthusiasts worldwide. This feature will shed light on some of these incredible companies and their ground-breaking contributions to the sporting goods industry.

Ranging from augmented reality devices for snowboarding enthusiasts to automatic bicycle transmissions for cyclists, these Tel Aviv-based companies are revolutionizing the sporting goods industry. Whether you’re a casual hobbyist or a professional athlete, these companies are offering solutions that aim to enrich your sporting experience.

Let’s meet some of these innovative trailblazers in the sports industry, each bringing something unique and different to this dynamic, fast-paced sector.


Located in Tel Aviv, RideOn is at the forefront of the augmented reality industry. Founded by Alon Getz, this company has developed smart goggles and helmets for skiers and snowboarders wanting a more interactive experience on the slopes. The goggles have an integrated display, camera and computing power to enable users to communicate, locate friends and even engage in augmented reality snowball fights whilst skiing. Find them on Facebook or LinkedIn for more information and company updates.


ClickShop, a company in the e-commerce industry, offers a variety of goods including sporting items and lighting. Headquartered in Tel Aviv, the company’s mission is to streamline the shopping experience for customers all over the world. Check out their Facebook page for their latest deals and offerings.


JustRide has revolutionized the cycling world with their automatic bicycle transmission, providing an exceptional riding experience. Their innovative mechanical hub gear system shifts gears for users, ensuring optimal pedal cadence. Based in Tel Aviv, JustRide is changing the cycling narrative. Follow them on LinkedIn for more details.

GadgetLine 3D

Operating from Tel Aviv, GadgetLine 3D is another example of Israeli innovation. The company offers a versatile range of products in the e-commerce sector, including casual games, gifts, retail items, and sporting goods. Head over to their Facebook page to discover their unique offerings.


Riuto, founded by Adi Enat, is a lifesaving innovation in the sporting goods industry. Based in Tel Aviv, the company developed a smart automatic lifeguard that physically lifts drowning people to safety – a game changer in water safety.

World Of Marathon

World Of Marathon, stationed in Tel Aviv, is developing a one-stop platform for marathon runners. This unique application assists in race identification, trip planning, travel booking and even finding running partners. They are amplifying the marathon tourism domain one stride at a time. Follow them on Facebook for more updates.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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